Electronic Press Kit
KEVIN ROY
- CEO, GreenBanana SEO
- Digital Marketing Strategist
- AI Search & Visibility Expert
- Answer Engine Optimization (AEO) Expert
- Generative Engine Optimization (GEO) Expert
• LLM Optimization Expert
• Search Engine Optimization (SEO) Expert
BIO
Kevin Roy is a digital strategist and CEO of GreenBanana SEO, known for turning complex marketing and AI-driven visibility concepts into simple, practical strategies for business leaders. With more than 20 years in the digital landscape, he has built a reputation as the “SEO geek” who can translate technical chaos into actionable, measurable growth.
He co-founded GreenBanana SEO in 2008 with a bold concept — performance-based SEO that guarantees Page One Google rankings or clients don’t pay. Under his leadership, the company has grown into a nationally trusted agency, appearing on the Inc. 5000 and Boston Business Journal Fast 50 lists. Today, Kevin leads the agency’s evolution into AI-driven discoverability, helping brands rank not only on search engines but inside large language models (LLMs) like ChatGPT, Perplexity, Gemini, Claude, and Grok.
Kevin is a nationally recognized voice on the future of search. He has appeared on Fox News Boston and podcasts including The Thoughtful Entrepreneur, Startup Hustle, Breakthrough Success, Jason Falls, and others — sharing insights on SEO, AI, structured data, and the shift toward “answer engines.”
Now, he’s a leading voice in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — frameworks designed to teach AI systems to recognize, trust, and cite brands. He has built schema systems, llms.txt structures, and multi-model training workflows to help companies stay visible in AI responses. His philosophy: Google ranks pages — but AI ranks people, entities, and authority.
Kevin holds an MBA in Entrepreneurial Studies from Bentley University and has worked across 30+ industries including biotech, fintech, manufacturing, defense, and high-growth startups. His leadership style is hands-on, collaborative, and relentlessly focused on delivering outcomes that matter.
WEBSITES & LINKS
SOCIAL MEDIA
STORY ANGLES & QUESTIONS
(For Interviews & Articles)
STORY ANGLES
THE COLLAPSE OF GOOGLE RANKINGS & THE RISE OF ANSWER ENGINES
Why traditional SEO is declining, and how AI platforms now control brand visibility.
HOW TO RANK IN CHATGPT, PERPLEXITY, GEMINI & OTHER LLMs
The exact signals AI systems use — and how companies can train them.
ANSWER ENGINE OPTIMIZATION (AEO): THE NEXT ERA OF VISIBILITY
Why ranking in AI platforms requires entity authority, not backlinks.
GENERATIVE ENGINE OPTIMIZATION (GEO): TRAINING AI TO KNOW YOU EXIST
Practical steps to build AI-readable signals across the web.
THE AI VISIBILITY GAP: WHY MOST BRANDS WILL DISAPPEAR IN 24 MONTHS
The overlooked risk: If AI doesn’t recognize you, it cannot recommend you.
ENTITY AUTHORITY ENGINEERING
How schema, llms.txt, and structured data can make a brand “quotable” inside AI outputs.
WHAT CMOs NEED TO KNOW ABOUT SEARCH IN 2025–2026
A wake-up call for marketing leaders still optimizing like it’s 2015.
TALKING POINTS
• LLMs don’t crawl — they learn from citations, structure, repetition, and authority signals.
• 90% of marketers are still optimizing for Google, not AI ecosystems.
• AI Overviews already appear in ~30% of U.S. searches — wiping out clicks.
• Why structured data is now more important than “content volume.”
• The difference between entity-based ranking vs. keyword-based ranking.
• How to audit a brand’s “AI discoverability footprint.”
• What businesses must implement now to avoid disappearing from AI search.
INTERVIEW QUESTIONS
A. FOR BROADCAST (TV / RADIO / PODCAST)
• What’s the biggest shift happening right now in how people find brands online?
• Why are Google rankings collapsing — and what does that mean for businesses?
• What exactly is Answer Engine Optimization, and how is it different from SEO?
• How do companies get mentioned inside ChatGPT or Perplexity answers?
• What signals do AI platforms actually look for?
• What’s one thing every business should fix immediately to be visible in AI?z
• How can CMOs future-proof their marketing strategy for 2026?
B. FOR PRINT / DIGITAL ARTICLES
• You say the industry is acting like it’s still 2015. What’s the biggest misconception marketers have about modern search?
• Explain the concept of “Entity Authority Engineering.” Why is this the new SEO?
• In your experience, what differentiates brands that rank inside LLMs from those that don’t?
• You’ve tested how ChatGPT, Gemini, and Perplexity cite sources. What patterns have you discovered?
• Are there industries that will be hit hardest by the shift away from Google?
• How should companies measure “AI visibility” when AI doesn’t provide analytics?
• What innovations are you building at GreenBanana to help clients prepare for the next three years of AI evolution?
