Electronic Press Kit

GLORIA SCOGGINS

GLORIA SCOGGINS

- Author of "Through a Trail of Tears" A Black Family's Story of Generational Wealth"

Profile
Book Info
Images
Website
Talking Points
In The Press

BIO

Gloria Scoggins is a native of Richmond, California, where she learned from her mother about the world of real estate from a Black woman’s perspective and interwove that into her own forty-five-year career as a leader in the field of Education. Like her mother, Gloria has been an advocate for justice and equity in her community and throughout California, both in her work as an educator and as a leader in community programs focused on education.

Scoggins is the author of “Through a Trail of Tears: A Black Family’s Story of Generational Wealth” which details her mother’s story and is available everywhere books are sold.

More information available on her website: https://epmlivingpress.net

BOOK INFO

The United States and the world are inundated with social media, books, magazines and televised media about the plight of African American families and communities, and their quest for universal freedom. The fight for Black freedom and dignity has its roots in the race riots of Oklahoma, the Timothy McVeigh bombing, and the many other atrocities that have been, and continue to be, leveled against African Americans, Native Americans and other citizens of color in the United States.

In the context of the global struggle of Black or Brown skin women, there have been many women who fought against the white supremacist system and who have not been included in the historical narratives. Simply put, Ermestine’s courage and perseverance in fighting the real estate industry laid the foundation upon which obtaining property wealth and housing were improved. She refused to be caged by the chains of society and rejected being a prisoner like a crab in a fish tank being clawed over and pushed back. She was a hard hitter in a city that refused to allow Blacks housing opportunities beyond the boundaries imposed upon them. She fought for Black women in particular, promoting opportunities to achieve their full potential.

Before my mother’s diagnosis of Alzheimer’s Disease in 2015, Ermestine Martin had built a sizable fortune for her family, while constantly supporting her community through educational advocacy and preaching about the need to acquire and hold on to property as a means of self-determination for both present and future generations. Alzheimer’s was the final game-changer for my mother, as she lost the ability to reason, and could no longer navigate day-to-day living without help. She is still a talker, though! Those battles she encountered years ago are still fresh in her mind. And her stories are unfiltered anger. The prevalence of discrimination in mortgage lending, and the race-based system of justice, still loom large in those stories. The government has only taken baby steps toward addressing the concept of reparations. Descendants of enslaved black people persistently deal with wealth gaps, and Jim Crow treatment, even today.

Scoggins powerfully and skillfully portrays the essence of a self-made, self-directed Black woman in a pre-civil rights America. This work gives us a glimpse into the legacy of strength and tenacity that so many of our mothers and ancestors instilled.
Dr. Stefanie Phillips, Associated Professor University of Southern California

STORY ANGLES & QUESTIONS
(For Interviews & Articles)

POSSIBLE STORY ANGLES
  • Generational Wealth: What It Is, How to Build It, & Protect It 
  • The Impact of Alzheimer’s on Generational Wealth
  • Fighting Racial & Gender Discrimination in the Housing Market: The Amazing Story of Ermestine Martin 
  • 3 Important Financial Lessons You May Have Missed In Childhood
  • Family Business & Aging Parents: A Check List to Avoid Catastrophe
  • Building Generational Wealth in the Black Community: A Roadmap
  • How to Start a Family Conversation about Financial Planning
  • Do You Have a Healthy Money Mindset? 
  • Why Black Women are Written out of the Historical Narrative 
  • Female & Financially Savvy: How to Talk to Your Daughter about Money & Avoid Gender Discrimination 
  • America’s Systems of Evolving Racial Oppression
  • 3 Business Lessons Every Parent Should Teach Their Kids
  • How Women Can Avoid the Financial Gender Bias & Shift Their Legacy
  • 3 Tips for Healthy Money Behaviors
  • Unique Obstacles Facing Black Women in Business & How to Combat Them

INTERVIEW QUESTIONS
  • Your mother was a successful entrepreneur and an amazing change agent in the black community…can you tell us a little about your mom and some of the amazing things she did?


  • What is the most important entrepreneurial lesson that she taught you?


  • How did your relationship with your mother change as she battled Alzheimer’s? 


  • What is the biggest danger in generation wealth planning?


  • What should a person be most aware of when their parent has Alzheimer’s? 


  • One of the symptoms of Alzheimer’s is that the patient often does not know they have it. How did that impact your care for her and your take over of the family business?


  • What did you wish someone had told you to prepare for this family transition? 


  • How did you cope with those changes in your mother and maintain your connection with her?


  • Do you have any advice for those in a family business with aging parents? 


  • What is the best way to start a family conversation about financial planning?


  • What is the biggest mistake people make when planning to pass on their property or Wealth? 

 

  • You write about your mom’s amazing story in the book “Through a Trail of Tears: A Black Family’s Story of Generational Wealth.” …How IS generational wealth treated in the black community? And what change would you like to see there? 

 

  • Could you share some insights into the unique challenges you faced as a black woman while handling the responsibility of a large company and inherited wealth?

 

  • Where can people buy your book or learn more about you?

IN THE PRESS

MEDIA INQUIRIES:

Gloria Scoggins is available for interviews, articles and can provide commentary on any related subject.

PLEASE CONTACT

ARDEN IZZO

Public Relations Manager

Arden@farrowcommunications.com